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Workflow

Build Company Ideal Customer Profile (ICP)

Created By
Jonathan Tom Dallimore
Last Updated

22/06/2025

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Build Company ICP Workflow Template

Overview:

Transform any company URL into a comprehensive Ideal Customer Profile (ICP) in minutes. This workflow template automatically extracts company data through website scraping, gathers customer case studies and market positioning insights via Google Search, and conducts deep customer analysis using Exa Search. The AI then synthesizes everything into a detailed ICP report with demographics, firmographics, pain points, and buying characteristics. Perfect for sales teams, marketing professionals, and business development - get actionable customer insights with structured buyer personas instantly.

Use Cases:

  • Sales Enablement: Generate detailed Ideal Customer Profiles with demographics, firmographics, and buying characteristics to help sales teams identify and qualify prospects more effectively
  • Marketing Strategy: Create comprehensive buyer personas with pain points and buying behaviors to develop targeted marketing campaigns and messaging strategies
  • Product Development: Understand target customer needs, challenges, and decision-making criteria to guide product roadmap and feature prioritization decisions
  • Go-to-Market Planning: Build detailed customer profiles to inform market entry strategies, pricing models, and distribution channel selection
  • Lead Generation: Identify ideal customer characteristics and preferred research sources to optimize lead generation campaigns and conversion strategies
  • Customer Success: Analyze customer demographics and buying patterns to improve onboarding, retention, and expansion strategies
  • Business Development: Create structured customer profiles to identify partnership opportunities and strategic alliances with complementary businesses

How it Works:

1. Company URL Input: The workflow takes the target company's website URL as input to begin comprehensive customer profile analysis.

2. Website Data Extraction: Performs intelligent website scraping to extract company name, main products/services, target audience, pricing tiers, testimonials, and industry focus.

3. Company Data Structuring: AI processes the scraped data using structured JSON schema to organize company information into standardized categories for analysis.

4. Customer Case Studies Research: Conducts Google Search to find 40+ customer case studies, testimonials, and client success stories to understand actual user profiles.

5. Market Positioning Analysis: Performs additional Google Search to gather 30+ sources on target market, industry positioning, and competitive landscape insights.

6. Deep Customer Analysis: Leverages Exa Search's neural capabilities to find 12 detailed sources on ideal customer profiles, target audiences, and user personas.

7. ICP Profile Generation: AI specialist synthesizes all collected data to produce a comprehensive ICP report with demographics, firmographics, pain points, buying characteristics, and executive summary.

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