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Workflow

Competitive Analysis

Created By
Jonathan Tom Dallimore
Last Updated

21/06/2025

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Competitive Analysis Workflow Template

Overview:

Transform any company URL into a comprehensive competitive analysis report in minutes. This workflow template automatically extracts company information, gathers market intelligence from multiple sources including Google Search, Google News, and Exa Search, then synthesizes everything into a professional SWOT analysis with strategic recommendations. Perfect for market research, strategic planning, and competitive intelligence - get deep market insights with competitor benchmarking, pricing analysis, and actionable business recommendations instantly.

Use Cases:

  • Strategic Planning: Generate comprehensive SWOT analyses and competitive positioning reports for strategic decision-making and business planning
  • Investment Research: Create detailed competitive landscape reports for due diligence, market assessment, and investment analysis
  • Sales Enablement: Build competitive battlecards with pricing comparisons, feature analysis, and market positioning insights for sales teams
  • Market Entry: Analyze competitive dynamics and identify market opportunities before entering new markets or launching products
  • Business Development: Evaluate potential partners, acquisition targets, and competitive threats with comprehensive market intelligence
  • Product Strategy: Understand competitor offerings, pricing strategies, and market gaps to inform product development and positioning
  • Executive Reporting: Generate professional competitive analysis reports with strategic recommendations for board presentations and stakeholder updates

How it Works:

1. Company Identification: The workflow extracts the official company name from the provided website URL using intelligent web scraping and AI analysis.

2. Market Intelligence Gathering: Performs comprehensive Google Search to collect company overviews, business models, and key market information across multiple sources.

3. News & Development Analysis: Gathers recent news articles and developments using Google News to understand current market position and recent strategic moves.

4. Deep Market Research: Leverages Exa Search's neural search capabilities to find industry analyses, reviews, and expert opinions on company strengths and weaknesses.

5. Competitive Analysis Synthesis: AI specialist analyzes all gathered data to identify 3-5 direct competitors and creates detailed competitive benchmarking matrices.

6. SWOT & Recommendations: Generates a comprehensive SWOT analysis with 3-5 strategic recommendations, delivered as a structured report ready for business use.

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